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Creative Communication in a Fast-Scroll World
Let’s be honest: most people don’t read long social media posts. It’s not because your content isn’t valuable. It’s not because your ideas aren’t strong. It’s because attention spans on social platforms are short — and the scroll is relentless. If your post looks like a wall of text, people will likely skim it, save it for “later,” or scroll right past. And “later” rarely comes. The Problem with Paragraphs Social media isn’t built for deep reading. It’s built for fast impress

Jean Banzhoff
Oct 28, 20252 min read
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