I Don’t Love Blogging — But I Do It Anyway

Here’s the truth: I’m not a fan of blogging.

It’s not that I don’t have ideas. I do — plenty of them. I care about design, overlays, accessibility, and creative storytelling. But blogging? It takes time. It takes research. It takes energy I’d rather spend refining a layout, editing a video, or building something visual and emotionally clear.

And yet… I blog.

Why? Because blogging helps people find me. It helps search engines understand what I do. It builds visibility for my creative services, overlays, and brand. In short: I blog for SEO.

The Creative Tension

As a designer, I want my work to speak for itself. But algorithms don’t work that way. They need keywords, structure, and regular updates. They need blog posts.

So I’ve had to shift my mindset. Blogging isn’t just a chore — it’s part of my outreach strategy. It’s how I show up online, even when I’d rather be working behind the scenes. It’s how I make sure my work doesn’t disappear into the void.

What Makes Blogging Hard

For me, it’s the time. Researching a topic, shaping it into something readable, and making sure it reflects my brand — that’s a lot. I don’t want to post filler content. I want each blog to feel intentional, even if it’s written for SEO.

There’s also the emotional bandwidth. Writing about your work means reflecting on it. That takes vulnerability. And when you’re already juggling client projects, school, and creative goals, blogging can feel like one more thing.

Sometimes I stare at the screen and wonder, “Is this even worth posting?” But I remind myself: it’s not just about the post. It’s about the pattern. Every blog adds to the foundation of how people find me, understand me, and decide whether to work with me.

Why I Still Do It

Even though blogging isn’t my favorite medium, I understand its value. It’s one of the few tools that works quietly in the background — helping people discover my work, understand my process, and connect with my brand.

It also gives people a chance to get to know me — not just what I create, but how I think, how I handle projects, and how I work with clients. A blog can reveal your tone, your values, and your personality in ways a portfolio can’t. That kind of transparency builds trust. It shows honesty. And for someone like me, who values emotional clarity and authentic connection, that matters.

When someone reads my blog, they’re not just seeing my skills — they’re seeing how I approach creative problem-solving, how I communicate, and how I show up for my work. That’s powerful. Especially in a freelance world where trust is everything.

Blogging as a Bridge

I don’t blog because I love it. I blog because it helps me stay visible, stay searchable, and stay human. It’s a bridge between my creative work and the people who might need it. It’s a way to say, “Here’s how I think. Here’s how I work. If that resonates with you, let’s connect.”

If you’re a creative who doesn’t love blogging, you’re not alone. But if you want to be found — and understood — blogging helps. My advice? Keep it simple. Write in your voice. Let your blog reflect your process, your perspective, and your personality.

Blogging might not be your passion. But it can still be a powerful part of your creative strategy.

Let me know if you’d like help formatting this for Medium, choosing tags, or pairing it with a branded visual. This post could anchor a series on creative visibility, emotional clarity, and sustainable outreach.